Many companies follow the ‘if you built it, they’ll come’ mentality for their website, however, this mentality doesn’t work with search engines. Your content must focus on the keywords/phrases you’re targeting in the search engines! Ultimately, verbiage, font size, location on the page, and associated page content all factor into your search rankings on major search engines.
Here’s how it works: the majority of new visitors to a website found that website through one of the major search engines, and in order to be on the first page of your chosen keywords/phrases used to search, you need to know:
It’s important to have your company appear on the first page, however, it’s more important to have your company appear on the first page for the “right” search. If you sell medical devices and you’re the first search result for “Hospitals New York,” that might drive some traffic, however, it’s not targeted traffic – and it’s not giving you the visitors you need.
The truth is, keeping up with changes to search engines is a daily job. Our SEO program starts with your business – we focus on SEO through your website design and integrate SEO optimization into your ongoing maintenance and web hosting. Plus, we utilize the latest technology to: