Although information systems are vital for innovation, many businesses find themselves caught up in trying to simply maintain those systems – from servers to storage devices to applications; it quickly becomes an endless cycle of integration, configuration, and maintenance.
As the modern business environment becomes more technology-driven, companies need to reduce the amount of time and money spent keeping IT up and running – and focus their efforts on achieving goals and objectives instead. Did you know the average company spends almost 10% of their annual revenue on technology?
If you’re ready to leverage IT for increasing business opportunities and revenue growth, here’s a few tips:
- Start Using Social Media:
Social media platforms, such as Twitter, Facebook or LinkedIn, allow you to reach more potential clients, develop a trusting relationship with potential clients, and of course, market your products and/or services in a cost-efficient manner. Plus, you’re able to manage client expectations and learn more about what those you serve are looking for.
- Move to the Cloud:
When you simplify the way you use information technology and move to the cloud, you’re able to free up valuable time and resources – leaving you much more able to focus on innovation as opposed to simply keeping IT up and running. This lets you continue operations seamlessly while focusing on what’s important: staying competitive.
- Find New Ways to Communicate:
In today’s day and age, communication is everything – it’s absolutely vital to have the right communication methods in place, in order to stay responsive to those you serve – thus resulting in more ‘word of mouth’ referrals that lead to business opportunities. Smart phones, VoIP systems, hosted email, video conferencing, and more allow you to stay in constant contact.