“Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed. Every morning a lion wakes up. It knows it must outrun the slowest gazelle or it will starve to death. It doesn’t matter whether you are a lion or a gazelle: when the sun comes up, you’d better be running.”
In business, there are really only two cycles: you’re either growing or dying. It doesn’t matter if you’re a gazelle or a lion – you need to compete and you need to win, or your competitors will be the victors. So everything that touches on your business should come down to the ultimate goal of helping you succeed, even if it’s something as basic as the IT you use every day to get work done. That’s why I find it crazy to see people spend money on technology that isn’t designed specifically to add value to their business. You wouldn’t do that with anything else you adopt.
IT can have such a dramatic effect on the profit and growth rate of a small business. It can reduce profit and stifle growth, or it can help increase profit and boost growth. So what makes the difference? How do you ensure your company is the one seeing real benefit from IT?
It’s about thinking ahead and treating IT as an investment.
Everyone knows their technology is important to the way they run their business, but too many business owners think there isn’t a need to make plans or set goals when it comes to IT. If something rates a 9 or 10 on its impact on your business, it should ALSO rate a 9 or 10 on the care you put into planning it.
I have led Spade Technology for thirteen years to help connect our clients’ technology to their business goals. We do this by getting to know them and understanding what makes them tick, so we can show them a better way of doing IT. We require regular meetings, open communications, and trust, or otherwise we can’t help them get to where they need to be.
Our process consistently delivers amazing results. We don’t push products or bill extra for repairs. Instead, we help you get the most out of your IT budget using the right technology for your needs. If you’re ready to invest wisely in the technology that’s so vital to your business and stop wasting time and money with reactive New England IT support, you’ve come to the right place.